Will Marinho • Senior Copywriter

Color of the year
SUVINIL
BFerraz
2024 A new word, formed by two to name three colors.

Every year, Suvinil announces its Color of the Year, based on a broad study of trends and color psychology. In 2024, Suvinil innovated by launching three colors instead of one: Awakening, Luxury Brown, and Nocturnal Quiet (Despertar. Marrom Luxo e Sossego Noturno). To introduce them to the audience, we created a new term: Co(r)exist—a mix of two words (cor = color in Portuguese + exist).

My role
Concept and copywriter

With
João Lovise 
Vítor Silva


                                                                                                                                                                                                                                                                                                                                                                                      ©2025'