Out of Office
2026
For Hering’s Mother’s Day 2026 campaign, we brought together two major Brazilian actresses, Sophie Charlotte and Grazi Massafera, both leading stars of the popular TV drama Três Graças, to show that real-life motherhood doesn’t follow a script.
Soundtracked by the iconic 1970s hit “Dancin’ Days,” the campaign takes the form of an open invitation — offering a fresher, more honest perspective on what it means to be a mother.
My role
Concept and copywriter
With
Alexia Kroning
Laís Maciel
João Vitor Cancherini
Bruna Togni