Soko
2022
To introduce Chivas Regal’s new global concept (I Rise, We Rise) in Brazil, we created the web series "Brindando o Corre". This project was developed in collaboration with PodPah (Brazil’s most-listened and watched podcast) and young Brazilian artists: Ludmilla, MC Davi, Baco Exu do Blues, and Urias. The cast represented a generation of young dreamers fighting for their goals.
The slogan "Nunca foi sorte, sempre foi corre" it became a brand tag, even after the web series was delivered.
My role
Concept and broadcaster
With
Kiki Ferreira