Will Marinho • Senior Copywriter

Toma esse Mion
no Bolso
PEPSI
BFerraz
2024
Featured Effie 2023 A new concept of promotion with entertainment to convey the full intensity of the brand.

"Toma esse Mion no Bolso" was a Pepsi Brasil promotional campaign. The idea? Reward a contestant with one million reais if they won three challenges on Caldeirão com Mion, one of Brazil’s top Saturday TV shows.

My role
Concept and copywriter

With
João Lovise 



                                                                                                                                                                                                                                                                                                                                                                                      ©2025'